SEO

Tip’s and Tricks for Small Businesses in winning Mobile

By Carlo Barbosa

Businessmen winning on Mobile

Image credit: Darron Birgenheier

In his keynote  speech at PubCon Matt Cutts, Google’s head of Search Spam, said that a website with no mobile implementation might take some ranking hit in 2014.

 He was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you.

 “If your website looks bad in mobile, now is the time to fix that” he said.

 So why is it having a mobile friendly site so crucial for Small Local Businesses in 2014?

Well, according to a study commissioned by Google, 67% of mobile users said that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service, 69% expect businesses to be within 5 miles of their location, 55% want to purchase within the hour and 83% wants a purchase within a day.

Mobile users are always on the go, busy with their life.  They want to find relevant information as quickly as possible whether it be as a brief product description , your contact number, address and reviews to your product or services.

 Failing to address their needs at the point in time when your customers go online before making their purchase is a serious disadvantage to your company.

 In their 2012 study, Google reported that 61% of mobile consumers have switched to a competitor’s site after a bad mobile website experience.

 It’s understandable why many small local businesses still fail to address this issue mainly because of lack resources.

 So let me help you.

 I hope the list I’ve made help you improve your website and succeed winning you customers.

 If installing some of the plug-ins listed scares the hell out you. Consider hiring someone from odesk or elance to help you with the installation process but I believe you really don’t need to. Just watch the youtube videos on how to do it as it won’t take you too long.

 1. Use a Responsive Website design

A responsive website design is basically a website that adjust your content depending on the mobile device your customers using giving them the most optimal viewing experience.

 Wordpress provides  a number of free and paid themes that would definitely not broke your budget. David Moth made this amazing list of Free responsive wordpress theme you can use.

I’m recommending this simply because:

  • It provide Consistency. People nowadays use multiple devices, going back and fort before arriving at a conclusion on what to buy. A responsive website helps you be more consistent in the eyes of your customer as you no longer need a separate site just to cater mobile user.
  • It provide a great user-experience.
  • It’s easier to manage since you only be doing SEO in a single site. 
  • You can focus your budget more on creating content than maintaining your separate mobile site. As the saying goes “Content is King.” 

 2. Highlight your best value proposition

This should probably be a no brainer but you’ve be surprised by how many small local businesses fail to distinguished themselves from their competitors.

 Believing just because you have a far better fancy looking website than your competitors doesn’t necessarily mean they will pick up the phone and choose you.

 So what is a Value Proposition?

 A Value Proposition is basically a sentence(s) which consist of the most logical and believable reasons why your customer should choose you against your competitors.

 Your customers aren’t mind readers nor do they have the time to figure you out. You need to tell/show them  front and center that what you’re offering can do the job they’re looking for.

 A good why to start is to brainstorm with your staff and identify at least one aspect  of your business your better than your competition. Peter Sandeen wrote this incredible article in Kissmetrics.com in creating your very own Value Proposition.  I hope you enjoy it as much as I do.

3. Consider using a plug-in called WP Mobile Splash Page Editor

If your website currently don’t have an efficient landing page for your mobile customers. This plug-in is sure to solve that.

I love this because you can add various call-to-action buttons that triggers the native phone function (Phone, email and directions) of your customers making it easier for then to reach you in second.

It simple to use. Styling and editing are a breeze. It’s incredibly fast with hardly no effect to your SEO.  You can also add links to your product page, testimonial and to your various social media accounts making it easier for your customer to recommend you.

WP slash page editor for mobile devices

4. Optimize Content for easy mobile viewing and enhance user experience.

  • Write entertaining headlines as most users use their  phone to fight boredom.
  • Create links and Icons that are touch friendly. Due to small screen size. Many mobile users find it hard to click Call-To-Action buttons so just make it bigger so it’s easier for your customers to click it.
  • Don’t forget to use your keywords (words you expect your customer to type in to find your post) in the title, file name of the images you’re using and the body of your post.
  • Favor close-ups and medium shots for your video or photo gallery. Wide shots in a smart phone doesn’t look pretty.
  • Don’t use video that doesn’t play on smart phone. Example. iPhone’s doesn’t play flash video. 
  • Use big fonts that are easy to read. 
  • Embrace the white space in your post as it is the most pleasing to the eye. 

Make my day and tell me what you think! 

If  ever the post helps you clarify thing regarding the topic it would mean the world to me if you share it to your friends, family, and colleagues who would also be interested. Thank you and God Bless!

How Effective Commenting Improve Your Brand, Web Traffic and, Rankings

by Carlo Barbosa

"Either comment worth engaging or create something worth commenting."

Commenting on others peoples blog or website is probably one of the simplest form of creating communication channels and driving traffic back to it,  but considering the amount of time and effort needed for it to become effective, it’s often considered inefficient and a poor strategy as most businesses often implement it by spamming other sites.

Still, why do you think many successful bloggers or businesses still use this tactic?

Because once done properly, it becomes one of the most powerful weapons in a bloggers arsenal in driving traffic to his blog or website, building credibility in his niche, established his brand and, cultivating strong long lasting relationship with its readers and Industry Influencers.

Imagine done routinely and religiously, say 5 times a day, you’ll have 1825 healthy organic links in a year that will drive traffic to your blog or website which may then turn into leads and conversion.

 

So what should be your objectives?

 

A. To establish credibility and build Brand Trust.

Comments aren’t only used to express ones opinion but also establish ones credibility in his niche.

Giving bite size informative comment is probably the simplest way you can show your expertise in a given field, establish your brand and in turn build trust to your potential customer or key influencers.

So why does building Trust and one’s personal Brand so important?

In a study made by Carlos Flavián and Miguel Guinalíu, Faculty of Economics and Business Studies, University of Zaragoza, entitled “Consumer Trust, Perceived Security and Privacy Policy: Three basic elements of loyalty to a web site” there finding state that “an individual’s loyalty to a web site is closely linked to the levels of trust. Thus, the development of trust not only affects the intention to buy, as shown by previous researchers, but it also directly affects the effective purchasing behaviour, in terms of preference, cost and frequency of visits, and therefore, the level of profitability provided by each consumer.”

So how does effective commenting in turn establish consumer trust?

The more people regularly encounter your name in prominent blogs, the more insightful your comments are, and the more they will perceive you as an expert in your niche. That level of familiarity is often one of the greatest factors when you’re just starting establishing trust with your target readers.

Your opinion reflects the level of knowledge’s you hold and the amount of experiences you have about a certain topics. It allows the readers or even potential costumer a sneak peak of what they can expect from you, your brand and your site.

With time, practice and persistence you’ll be able to grow that level of trust people will associate whenever they hear your brand.

B. To Improve SEO and drive traffic back to your blog or website.

With all the latest Google update from Panda to Penguin and now Hummingbird, Commenting is shockingly still considered one of the most relevant techniques in creating backlinks necessary in ranking high for any search results.

But obcourse too much can be a bad thing. So here’s some friendly reminders.

  •  Use your real name and picture if not you may be deemed a spammer.
  • Comment manually. Using automated tools might  raise red flags to search engines that your manipulating their system causing you to be penalized or worse, your website being de-indexed.
  • Just take note to comment only on “QUALITY SITE” related to your niche.

Here’s a really nice video from Google’s head of Web Spam, Matt Cutts explaining the topic more. Also you can check this spectacular article by David Arnoux where they actually made this compelling case study about the effectiveness of commenting. I hope you enjoy it!

C. To Cultivate a strong long-lasting relationship with Industry Influencers

Aside from building trust, allowing you to cultivate strong long-lasting relationship with Key Influencers, whether they are in the top, middle, or low levels, is probably Effective Commenting strongest point.

By frequently commenting on their blogs will not only let you build a higher level of credibility needed before starting any brand promotion campaign but also give you a more concrete perspective of what motivates them, the topic they love to write, and the type of content their readers respond to, allowing you to craft a perfect pitch irresistible to your key Influencers. It’s probably a hundred times more likely Influencers will respond to your request if they already heard from you.

Connecting with industry influencers has a lot of perks as it allows you to “piggy-back on their success”. It allows you to tap into bigger streams of people who would expand your reach giving more traffic back to your site.

But bear in mind, you’re not the only one hungry for their attention. Instead asking “Muhammad” to move the mountain, first figure out how “Muhammad” can piggy-back on your success. Let them realize that your brand has value to them as much as they have value to you. Only then can both of you have mutual long-lasting relationship.

D. To improve one’s craft.

I have to admit that I don’t know everything about online marketing but commenting somehow help me improve my knowledge and perspective in many ways. You see due to my obsessive nature to give out the best in everything I do (in this case commenting) it allowed me to better understand my niche.

In every article I’ve read, every forum I’ve joined, every comment I’ve given, I try to read as much about the topic first so I could bring something new to the table, something useful for the readers. Time and time again it surprises me how this simple yet effective process allowed me to broaden my knowledge, my expertise and in turn earn respect in the web community I joined.

I also have to admit that this process was a pain in the ass at first.

I thought why make life miserable and just go with the flow, write what you feel and believe whatever I wrote is awesome hence it’s on ly inevitable that hordes of people will want to know me.

Then I woke up, not having a single person wanting to click the blue line under my name.

I then came across this research by Psychology Professor James Uleman of New York University, he said that “You don’t get a second chance to make a first impression, judgments are being made and impressions formed all the time. The impression you create may affect future opportunities, collaborations or other important matters.”

Opportunities do not happen merely of luck. More often than not, it is the result of your hard work and dedication for your craft.   The more you bring your best foot forward, the more you and you brand will benefit from it in the long run.

Make my day and tell me what you think about the post! If you’re a blogger or a website owner, can you share surprising moments you’ve experienced brought by you giving or receiving thoughtful comments.